Talking to your market

Smokers have had to endure them for years.  Now its the turn of drinkers.  Health warnings.

I remember a story of male smokers specifically choosing the packs that said “Do not smoke if you are breastfeeding” coz they didnt think it could harm them.

So heres what you get as a stand up beer drinker.

 

And heres what you get as a “papsak” or “dooswyn” drinker.

Seriously? Because I happen to buy box wine I’m gonna stagger around Ysterplaat shouting obscenities at motorists. Actually thats exactly what I’m gonna do. Cheers!